Project 2-1: Analyzing Advertisement

I. Read a ppt demonstration of ad analysis

II. The purpose of this assignment is to reveal  certain underlining messages that ad try to convince the audience to believe. You have to analyze both the image and the captions of an advertisement and find out what message (value) that the ad agent try to impose on the reader of the ad.

III. Sample Composition

  1. "Independent Thinking - VOLVO 960" by Debra Tsao(±ä²Qµ^)

  2. "Feminist Advertisements" by Ankas Wu (§d¦°®õ)

IV. You can select examples from one group of the following ad examples as the material of your writing assignment. Otherwise, you can choose from your own selection of ad examples.

A Selection of Ad Examples

I. Wine

  1. Ballantine's Gold Seal
  2. Exquisite
  3. Hennessy XO-01
  4. Hennessy XO-02
  5. Hennessy XO-03
  6. Hennessy XO-04
  7. Hennessy XO-05
  8. Hennessy XO-06

II. Perfume

  1. Chrome
  2. Fantasia Fendi
  3. Pleasures
  4. Bvgari
  5. Givenchy
  6. Mooviny

III. Watch

  1. Casio
  2. Swatch
  3. Concord
  4. Longines

IV. Bag

  1. Redwall
  2. Taiga

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