Wei-Lun Chang (Ph.D, Management Information Systems)

Associate Professor, Department of Business Administration, Tamkang University, Taiwan

Research Interests: Service Mining, CRM, Artificial Intelligence, Information Economy

Phone: +886-2-26215656 ext. 3148

　

Office: B1137

　

Email: wlchang@mail.tku.edu.tw

Awards and Honours

Education

  • Ph.D, 2007 Management Information Systems, National Chengchi University, Taiwan.

  • MBA, 2000 Information Management, Fujen University, Taiwan.

  • BS, 1998 Computer Science and Information Engineering, Tamkang University, Taiwan.

Academic Experience

  • Training Course on Teaching Content-Based Subjects Through English for University Lecturers, SEAMEO Regional Language Centre, Singapore, 1-19 August, 2011.

  • Lecturer, Customer Relationship Management, Taiwan Railways Administration, 2011.

  • Lecturer, Internet Marketing, China Youth Coprs, 2007.

  • Lecturer, MIS Department, National Chengchi University (2005/9 to 2007/7).

  • Lecturer, Business Administration Department, Tamkang University (2006/9 to 2007/7).

  • Lecturer, Information Management Department, Shih-hsin University (2007/2 to 2007/7).

  • Lecturer, Chihlee Institute of Technology (2005/9 to 2007/7).

  • Lecturer, MIS Department, Technology and Science Institute of Northern Taiwan (2005/9 to 2006/6).

Book Chapters

  1. Wei-Lun Chang, "A SOA-Based Framework for Internet-Enabled CRM," Encyclopedia of E-Business Development and Management, Advances in E-Business Research Series (AEBR) Book Series, IGI Press, 2010.

  2. Wei-Lun Chang and Yu-Xin Wu, "A Framework for CRM E-Services: From Customer Value Perspective," Lectures Notes in Business Information Processing (LNBIP), 52, pp. 235-242, 2010. (EI)

Refereed Journal Publications

  1. Wei-Lun Chang and Sung-Shun Weng, “Revisiting Customer Value by Forecasting E-Service Usages,” Journal of Computer Information Systems (JCIS), forthcoming, 2012. (SSCI)

  2. Wei-Lun Chang and Kuan-Chi Chang, "Estimating the Value of Corporate Co-Branding Synergies," Kybernetes: the international journal of systems & cybernetics, forthcoming, 2012. (SCI)

  3. Wei-Lun Chang and Yi-Ping Lo, "A Social Network Based Group Decision Support System," International Journal of Mobile Communications, 10(1), pp. 41-64, 2012. (SSCI) [Learn more about iDecision System]

  4. Wei-Lun Chang, "iValue: A Knowledge-based System for Estimating Customer Prospect Value," Knowledge-Based Systems, 24(8), pp. 1181-1186, 2011. (SCI)

  5. Wei-Lun Chang, "A CBR-Based Delphi Model for Quality Group Decisions," Cybernetics and Systems: An International Journal, 42 (6), pp. 402-414, 2011. (SCI)

  6. Wei-Lun Chang, "A Mixed-Initiative Model for Quality-Based E-Services Pricing," Total Quality Management and Business Excellence, Vol. 22, Issue. 9, pp. 975-991, 2011. (SSCI)

  7. Wei-Lun Chang and Yu-Ting Hong, "A Mixture Model to Estimate Customer Value for E-Services," Kybernetes: the international journal of systems & cybernetics, 40 (1/2), pp. 182-199, 2011. (SCI)

  8. Yueh-Hua Lee and Wei-Lun Chang, "The Effect of Interpersonal Relationships on Brand Community," International Journal of Digital Content Technology and its Applications, 5(7), pp. 297-305, 2011.  (EI)

  9. Wei-Lun Chang and Chia-Yun Ho, "A Quality-Based Pricing Model for Internet-Enabled Services," Journal of Convergence Information Technology, Vol. 6, No. 10, pp. 271-376, 2011.(EI)

    10.

  10. Wei-Lun Chang, Soe-Tsyr Yuan, and Carol W. Hsu, "Creating the Experience Economy in E-Commerce," Communications of the ACM (CACM), Vol. 53, No. 7, pp. 122-127, 2010. (SCI)

  11. Wei-Lun Chang, "An Agent-Based System for Collaborative Informal Learning in a Pervasive Environment," International Journal of Mobile Communications, Vol. 8, No. 2, pp. 187-209, 2010. (SSCI)

  12. Wei-Lun Chang and Hsieh-Liang Lin, "The Impact of Color Traits on Corporate Branding," African Journal of Business Management, 4 (15), pp. 3344 - 3355, 2010. (SSCI)

    13.

  13. Wei-Lun Chang, Soe-Tsyr Yuan, and Eldon Y. Li, “iCare Home Portal: An Extended Model of Quality Aging e-Services,” Communications of the ACM (CACM), Vo. 52, No. 11, pp. 118-124, 2009. (SCI)

  14. Wei-Lun Chang, "Using Multi-criteria Decision Aid to Rank and Select Co-branding Partners: From a Brand Personality Perspective," Kybernetes: the international journal of systems & cybernetics, No. 38, Vol. 6, pp. 950-965, 2009. (SCI)

  15. Wei-Lun Chang and Soe-Tsyr Yuan, “A Markov-Based Collaborative Pricing System for Information Goods Bundling,” Expert Systems with Applications (ESWA), Vol. 36, Issue 2, pp. 1660-1674, 2009. (SCI)

  16. Wei-Lun Chang and Soe-Tsyr Yuan, “A Synthesized Model of Markov Chain and ERG Theory for Behavior Forecast in Collaborative Prototyping,” Journal of Information Technology Theory and Applications (JITTA), 9(2), pp. 45-63, 2008. (ABI/INFORM)

  17. Wei-Lun Chang, "OnCob: An Ontology-based Knowledge System for Supporting Position and Classification of Co-branding Strategy," Knowledge-Based Systems, 21(6), pp. 498-506, 2008. (SCI)

  18. Wei-Lun Chang and Soe-Tsyr Yuan, “Collaborative Pricing Model for Bundling Information Goods,” Journal of Information Science (JIS), 34(5), pp.1-16, 2008. (SSCI) (Lead Article)

  19. Wei-Lun Chang, "A Value-based Pricing System for Strategic Co-branding Goods," Kybernetes: the international journal of systems & cybernetics, Vol. 37, No. 7, pp. 978-996, 2008. (SCI)

  20. Soe-Tsyr Yuan, Shih-Hsiang Wang, and  Wei-Lun Chang, "Quality Aging in Place with Substitution-Based Case Adaptation CBR", Journal of Information Management (in Chinese): Vol. 15, No. 2, pp. 1-25, 2008. (TSSCI)

  22. Wei-Lun Chang and Soe-Tsyr Yuan, “A Recommendation-Based Pricing System for Information Goods Versioning,” Journal of Computers (JCS), Vol. 2, No. 9, pp. 67-76, 2007. (EI)

  23. Wei-Lun Chang and Soe-Tsyr Yuan, “iPrice: A Collaborative Pricing System for e-Service Bundle Delivery,” International Journal of Electronic Business (IJEB), Vol.5 No. 6, pp. 623-642, 2007. (ABI/INFORM)

  24. Wei-Lun Chang and Soe-Tsyr Yuan, “An Overview of Information Goods Pricing,” International Journal of Electronic Business (IJEB), Vol. 5, No. 3, pp. 294-314, 2007. (ABI/INFORM)

  25. Heng-Li Yang and Wei-Lun Chang, "Market entry decision support for evaluating external environments," International Journal of Internet and Enterprise Management (IJIEM), Vol.3, No.4, pp.406-428, 2005. (ABI/INFORM)

  26. Soe-Tsyr Yuan and Wei-Lun Chang, “Mixed-Initiative Synthesized Learning Approach for Web-Based CRM,” Expert Systems with Applications (ESWA), Vol. 20(2), pp.187-200, 2001. (SCI)

Refereed Conference Proceedings

  1. Wei-Lun Chang and Arleen N. Diaz, "How to Trust from Social Networks?" 9th International Conference on Information Technology (ITNG 12), Las Vegas, Nevada, USA, April 16-18, 2012. (EI)

  2. Wei-Lun Chang, Yen-Hao Hsieh, and Pei-Hung Hsieh, "Service Mining: Technology, Management, and Application," 21st International Conference on Management of Technology (IAMOT 2012), Hsinchu, Taiwan, March 18-22, 2012.

  3. Wei-Lun Chang, "The Path from Sound to Brand on Customer Intention," 2012 AMA Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012.

  4. Wei-Lun Chang, "A Social Network Based CBR System for Quality Group Decisions," International Conference on Information and Communication Technologies and Applications (ICTA 2011), Orlando, USA, November 29th to December 2nd, 2011.

  5. Wei-Lun Chang, "Two Steps for Self-Organized Social Network Pre-Construction," 2011 IEEE International Conference on Systems, Man, and Cybernetics, Anchorage, Alaska, October 9-12, 2011. (EI)

  6. Wei-Lun Chang and Hui-Chi Chang, "A Dynamic System of E-Service Failure, Recovery and Trust," The 15th Pacific Asia Conference on Information Systems (PACIS 2011), Brisbane, Australia, July 7-11, 2011. (EI)

  7. Wei-Lun Chang and Sian-Ting Lin, "Analyzing Personality Correlation of Social Network in Organizations," The First Workshop on Social network Analysis in Applications (SNAA) conjoint with 2011 International Conference Advances in Social Networks Analysis and Mining, Kaohsiung, Taiwan, July 25-28, 2011. (EI)

  8. Wei-Lun Chang and Yu-Chun Lin, "Using Fuzzy Theory to Explore the Appropriateness of Customer-Oriented E-Service Cooperation," 8th International Conference on Information Technology (ITNG 11), Las Vegas, Nevada, USA, April 11-13, 2011. (EI)

  9. Wei-Lun Chang, "Revisiting Customer Value for Recommending Customer Relationship Management E-Services," Pre-ICIS (9th) Workshop on eBusiness (WeB 10), Saint Louis, Missouri, USA, December 11, 2010.

  10. Wei-Lun Chang and Zih-Siang Lin, "A Cluster-Based Approach for Automatic Social Network Construction," 2010 IEEE International Conference on Social Computing (SocialCom-2010), Minneapolis, Minnesota, USA, August 19-22, 2010. (EI) (15% of acceptance rate)

  11. Wei-Lun Chang and Yen-Ting Chang , "The Effect of Nonmusical Sound for Corporate Branding and Consumer Behaviour," 2010 AMS Cultural Perspectives in Marketing Conference, Lille, France, July 21 – July 24, 2010.

  12. Wei-Lun Chang and Chia-Yun Ho, "A Mixed-Initiative Model for Quality-Based E-Services Pricing," 7th International Conference on Information Technology (ITNG 10), Las Vegas, Nevada, USA, April 12-14, 2010. (EI)

  13. Wei-Lun Chang and Hsieh-Liang Lin, "The Impact of Color Traits on Corporate Branding," 2010 AMA Winter Marketing Educators' Conference, New Orleans, LA, USA, February 19-22, 2010.

  14. Wei-Lun Chang and Yu-Xin Wu, "A Framework for CRM E-Services: From Customer Value Perspective," Pre-ICIS (8th) Workshop on eBusiness (WeB 09), Phoenix, Arizona, USA, December 15, 2009.

  15. Wei-Lun Chang and Yu-Xin Wu, "A Value-based Framework for Internet-enabled CRM Services," The 9th International Conference on Electronic Business (ICEB 09), Wynn Macau, Macau, November 30 - December 4, 2009.

  16. Wei-Lun Chang and Sian-Ting Lin, "A Study of Co-relational Personalities of the Social Network in Organization," The International Workshop on Social Networks Mining and Analysis for Business Applications (SNMABA2009): Conjunction with the 2009 IEEE International Conference on Social Computing (SocialComp-09), Vancouver, Canada, August 29-31, 2009. (EI)

  17. Wei-Lun Chang, "A Roadmap of SOA-Based Framework for Internet-Enabled CRM," 2009 Academy of Marketing Science Annual Conference, Baltimore, Maryland, USA, May 20-23, 2009.

  18. Wei-Lun Chang and Yu-Ting Hong, "A Mixture Model to Estimate Customer Value for E-Services," 2009 Academy of Marketing Science Annual Conference, Baltimore, Maryland, USA, May 20-23, 2009.

  19. Wei-Lun Chang, Yi-Ping Lo and Yu-Ting Hong, "A Heuristic Model of Network-Based Group Decision Making for E-Services," 6th International Conference on Information Technology (ITNG 09), Las Vegas, Nevada, USA, April 27-29, 2009. (EI)

  20. Wei-Lun Chang, "A Utility-Based Approach for E-Service Pricing," 2009 Annual Meeting of the Southeast Decision Sciences Institute (SEDSI 09), Charleston, South Carolina, USA, February 18-20, 2009.

  21. Wei-Lun Chang, "Using Multi-attribute Utility Theory to Rank and Select Co-branding Partners," IEEE 8th International Conference on Intelligent System and Applications (ISDA 08), Kaohsiung, Taiwan, November 26-28, 2008. (EI)

  22. Wei-Lun Chang and Kuan-Chi Chang, "A Taxonomy Model for a Strategic Co-branding Position," 2008 International Conference on Knowledge Management (ICKM 08), Columbus, Ohio, USA, Oct 23-24, 2008.

  23. Wei-Lun Chang, "An Ontology-based Knowledge System for Supporting Position and Classification of Co-branding Strategy," 5th International Conference on Information Technology (ITNG 08), Las Vegas, Nevada, USA, April 7-9, 2008. (EI)

  24. Wei-Lun Chang, "CoLeP: An Agent-based Collaborative System for Pervasive Learning," 5th International Conference on Information Technology (ITNG 08), Las Vegas, Nevada, USA, April 7-9, 2008. (EI)

  25. Wei-Lun Chang, Shih-Hsiang Wang and Soe-Tsyr Yuan, “iCare Home Portal: Substitution-Based Case Adaptation CBR for Quality Aging in Place,” International Conference of HealthCom 2007, Taipei, Taiwan, June 19-22, 2007. (EI)

  26. Wei-Lun Chang and Soe-Tsyr Yuan, "Collaborative Pricing for eService Bundle Delivery: A Framework," IEEE 4th International Conference on Information Technology (conditionally accepted for Journal of Computers), Las Vegas, Nevada, USA, April 2-4, 2007. (EI)

  27. Wei-Lun Chang and Soe-Tsyr Yuan, "Roadmap for eService Bundle Delivery: A Collaborative Pricing Framework," Association of Collegiate Marketing Educators Conference (ACME), San Diego, CA, USA, March 13-17, 2007.

  28. Wei-Lun Chang and Soe-Tsyr Yuan, "iPrice: Collaborative Pricing for e-Service Bundle Delivery," Pre-ICIS Workshop on e-Business (WeB 2006), Milwaukee, Wisconsin, USA, Dec. 9, 2006. (Best paper nominated for fast-track review in IJEB)

  29. Wei-Lun Chang and Soe-Tsyr Yuan, "Methods of Information Goods Pricing: A Survey," Association of Collegiate Marketing Educators Conference (ACME), Oklahoma City, USA. March 1 - 4, 2006.

  30. Wei-Lun Chang and Soe-Tsyr Yuan, "iCare Home Portal - A Quest for Quality Aging e-Service Delivery," IEEE UbiCare 2006 Workshop (PerCom Conference), Pisa, Italy, March 13, 2006. (EI)

  31. Wei-Lun Chang and I-Chien Lin , "A Functional Framework of Ambient iCare e-Services for Quality Aging," IEEE 4th International Conference on Mobile Business (ICMB), Sydney, Australia, July 11 - 13, 2005. (EI)

  32. Wei-Lun Chang and Soe-Tsyr Yuan, "Ambient iCare e-Services for Quality Aging : Framework and Roadmap",7th International IEEE Conference on E-Commerce Technology (CEC), Munich, Germany, July 19 - 22, 2005. (EI)

  33. Wei-Lun Chang and Soe-Tsyr Yuan, "A Synthesized Learning Approach for Web-Based CRM," Proceeding of WEBKDD Workshop 2000, Boston, MA, August 20, 2000.

Professional Activities

Editorial Board

  • Internet Research (SSCI)

  • Journal of Convergence Information Technology (EI)

Ad Hoc Referee

Journal Reviewer for

  • IEEE Internet Computing (SCI)

  • Electronic Commerce Research and Applications (SCI/SSCI)

  • International Journal of Information Technology & Decision Making (SCI)

  • Knowledge-Based Systems (SCI)

  • Management Decision (SSCI)

  • Internet Research (SSCI)

  • Journal of Convergence Information Technology (EI)

  • International Journal of Digital Content Technology and its Applications (EI)

  • Journal of Internet Technology (SCI)

  • International Journal of Electronic Business (EI)

  • International Research Journal of Management and Business Studies

  • International Journal of Internet and Enterprise Management

  • Journal of Engineering and Computer Innovations

  • The Asia Pacific Management Review (TSSCI)

  • Journal of Library and Information Science Research  (TSSCI)

  • Asian Journal of Business and Accounting

  • Management Research (in Chinese)

Conference Reviewer for

  • Workshop on Social Network Analysis in Applications 2011

  • Western Decision Sciences Institute (WDSI) 2011

  • International Conference on Information Systems (ICIS) 2010

  • Pacific Asia Conference on Information Systems (PACIS) 2010-2011

  • AMA Summer/Winter Marketing Educators' Conference (2007-2011)

  • ISPE International Conference on Concurrent Engineering (2009-2011)

  • Academy of Marketing Science Annual Conference (2009-2010)

  • Pre-ICIS (8th) Workshop on eBusiness (2009)

  • Annual Conference of Southeast Decision Sciences Institute (2009)

  • International Conference on Knowledge Management (2009)

  • International Conference of E-Business (2008)

Program Committee

Research Projects

  1. National Science Council of Taiwan, "A Social Network Based CBR Approach for Quality Group Decisions," NSC 100-2628-H-032 -001 -MY2, 2011-2013.

  2. National Science Council of Taiwan, "A Synthesized Model to Estimate Customer Value for E-Services," NSC 99-2410-H-032-046, 2010-2011.

  3. National Science Council of Taiwan, "A Roadmap of SOA-Based Framework for Internet-Enabled CRM," NSC 98-2410-H-032-011, 2009-2010.

  4. National Science Council of Taiwan, ”Using Multi-attribute Utility Theory to Rank and Select Co-branding Partners," NSC 97-2410-H-032-033-, 2008-2009.

  5. National Science Council of Taiwan, ”A Study of Co-relational Personalities of the Social Network in Organization," NSC 97-2815-C-032-016, 2008-2009. (Undergraduate)

  6. SSRC of NCCU in Taiwan (Sponsored by Wen Foundation), "Delphi-based Group Decision Making for Exhibition Service Recommendation," 2008/4 - 2009/3.

  7. National Science Council of Taiwan, ”A Typology of Co-branding Strategy: Position and Classification,” NSC 96-2416-H-032-018-, 2007-2008.

Books

  1. Management (Author: Dessler, G. and Philli J.), Translator for Chapter 4 &5, 1/7/2009.

  2. Customer Relationship Management - Theory and Practice (3rd Edition) (in Chinese), 18/12/2009.

  3. Information Technology for Management 6th Edition (Author: Turban et al.), Referee for Chinese Version, 28/7/2008.

Updated :2012/02/03