• 2009, Excellent Teaching Award, Tamkang University.

• 2008-2009, Excellent Research Award, Tamkang University.

• 2009, Undergraduate Project Award, National Science Council of Taiwan.

• 2007, Ph.D Dissertation Award, CHEN YUNG Memorial Foundation.

• 2007, Excellent Internet-Based Education Course, National Chengchi University.

• Ph.D, 2007 Management Information Systems, National Chengchi University, Taiwan.

• MBA, 2000 Information Management, Fujen University, Taiwan.

• BS, 1998 Computer Science and Information Engineering, Tamkang University, Taiwan.

• Lecturer, Internet Marketing Class, China Youth Coprs, 2007.

• Lecturer, MIS Department, National Chengchi University (2005/9 to 2007/7).

• Lecturer, Business Administration Department, Tamkang University (2006/9 to 2007/7).

• Lecturer, Information Management Department, Shih-hsin University (2007/2 to 2007/7).

• Lecturer, Chihlee Institute of Technology (2005/9 to 2007/7).

• Lecturer, MIS Department, Technology and Science Institute of Northern Taiwan (2005/9 to 2006/6).

1. Wei-Lun Chang, "A SOA-Based Framework for Internet-Enabled CRM," Encyclopedia of E-Business Development and Management, Advances in E-Business Research Series (AEBR) Book Series, IGI Press, 2010.

1. Wei-Lun Chang, Soe-Tsyr Yuan, and Carol W. Hsu, "Creating the Experience Economy in E-Commerce," Communications of the ACM (CACM), forthcoming, 2010. (SCI, Impact Factor: 2.646)

2. Wei-Lun Chang and Yu-Ting Hong, "A Mixture Model to Estimate Customer Value for E-Services," Kybernetes: the international journal of systems & cybernetics, forthcoming, 2010. (SCI, Impact Factor: 0.235)

3. Wei-Lun Chang, “A Taxonomy Model for a Strategic Co-Branding Position,” Journal of American Academy of Business, Cambridge (JAABC), Vol. 16, September, 2010. (ABI/INFORM)

4. Wei-Lun Chang, "An Agent-Based System for Collaborative Informal Learning in a Pervasive Environment," International Journal of Mobile Communications, Vol. 8, No. 2, pp. 187-209, 2010. (SSCI)

5. Wei-Lun Chang, Soe-Tsyr Yuan and Eldon Y. Li, “iCare Home Portal: An Extended Model of Quality Aging e-Services,” Communications of the ACM (CACM), Vo. 52, No. 11, pp. 118-124, 2009. (SCI, Impact Factor: 2.646)

6. Wei-Lun Chang, "Using Multi-criteria Decision Aid to Rank and Select Co-branding Partners: From Brand Personality Perspective," Kybernetes: the international journal of systems & cybernetics, No. 38, Vol. 6, pp. 950-965, 2009. (SCI, Impact Factor: 0.235)

7. Wei-Lun Chang and Soe-Tsyr Yuan, “A Markov-Based Collaborative Pricing System for Information Goods Bundling,” Expert Systems with Applications (ESWA), Vol. 36, Issue 2, pp. 1660-1674, 2009. (SCI, Impact Factor: 2.596)

8. Wei-Lun Chang, “Roadmap of Co-branding Positions and Strategies,” Journal of American Academy of Business, Cambridge (JAABC), Vol. 15, September, pp. 77-84,  2009. (ABI/INFORM)

9. Wei-Lun Chang and Soe-Tsyr Yuan, “A Synthesized Model of Markov Chain and ERG Theory for Behavior Forecast in Collaborative Prototyping,” Journal of Information Technology Theory and Applications (JITTA), 9(2), pp. 45-63, 2008. (ABI/INFORM)

10. Wei-Lun Chang, "OnCob: An Ontology-based Knowledge System for Supporting Position and Classification of Co-branding Strategy," Knowledge-Based Systems, 21(6), pp. 498-506, 2008. (SCI, Impact Factor: 0.924)

11. Wei-Lun Chang and Soe-Tsyr Yuan, “Collaborative Pricing Model for Bundling Information Goods,” Journal of Information Science (JIS), 34(5), pp.1-16, 2008. (SCI/SSCI, Impact Factor: 1.648) (Lead Article)

12. Wei-Lun Chang, "A Value-based Pricing System for Strategic Co-branding Goods," Kybernetes: the international journal of systems & cybernetics, Vol. 37, No. 7, pp. 978-956, 2008. (SCI, Impact Factor: 0.235)

13. Soe-Tsyr Yuan, Shih-Hsiang Wang, and  Wei-Lun Chang, "Quality Aging in Place with Substitution-Based Case Adaptation CBR", Journal of Information Management (in Chinese): Vol. 15, No. 2, pp. 1-25, 2008. (TSSCI)

14. Wei-Lun Chang, “A Typology of Co-branding Strategy: Position and Classification,” Journal of American Academy of Business, Cambridge (JAABC), Vol. 12, No. 2, March, pp.220-226, 2008. (ABI/INFORM)

15. Wei-Lun Chang, “The Synergy of Brand Alliance: A Brand Personality Perspective for BenQ-Siemens,” The Business Review, Cambridge (BRC), Vol. 8, No. 2, December, pp.290-294, 2007. (ABI/INFORM)

16. Wei-Lun Chang and Soe-Tsyr Yuan, “A Recommendation-Based Pricing System for Information Goods Versioning,” Journal of Computers (JCS), Vol. 2, No. 9, pp. 67-76, 2007. (EBSCO)

17. Wei-Lun Chang and Soe-Tsyr Yuan, “iPrice: A Collaborative Pricing System for e-Service Bundle Delivery,” International Journal of Electronic Business (IJEB), Vol.5 No. 6, pp. 623-642, 2007. (ABI/INFORM)

18. Wei-Lun Chang and Soe-Tsyr Yuan, “An Overview of Information Goods Pricing,” International Journal of Electronic Business (IJEB), Vol. 5, No. 3, pp. 294-314, 2007. (ABI/INFORM)

19. Heng-Li Yang and Wei-Lun Chang, "Market entry decision support for evaluating external environments," International Journal of Internet and Enterprise Management (IJIEM), Vol.3, No.4, pp.406-428, 2005. (ABI/INFORM)

20. Soe-Tsyr Yuan and Wei-Lun Chang, “Mixed-Initiative Synthesized Learning Approach for Web-Based CRM,” Expert Systems with Applications (ESWA), Vol. 20(2), pp.187-200, 2001. (SCI)

1. Wei-Lun Chang and Yen-Ting Chang , "The Effect of Nonmusical Sound for Corporate Branding and Consumer Behaviour," 2010 AMS Cultural Perspectives in Marketing Conference, Lille, France, July 21 – July 24, 2010.

2. Wei-Lun Chang and Chia-Yun Ho, "A Mixed-Initiative Model for Quality-Based E-Services Pricing," 7th International Conference on Information Technology (ITNG 10), Las Vegas, Nevada, USA, April 12-14, 2010. (EI)

3. Wei-Lun Chang and Hsieh-Liang Lin, "The Impact of Color Traits on Corporate Branding," 2010 AMA Winter Marketing Educators' Conference, New Orleans, LA, USA, February 19-22, 2010.

4. Wei-Lun Chang and Yu-Xin Wu, "A Framework for CRM E-Services: From Customer Value Perspective," Pre-ICIS (8th) Workshop on eBusiness (WeB 09), Phoenix, Arizona, USA, December 15, 2009.

5. Wei-Lun Chang and Yu-Xin Wu, "A Value-based Framework for Internet-enabled CRM Services," The 9th International Conference on Electronic Business (ICEB 09), Wynn Macau, Macau, November 30 - December 4, 2009.

6. Wei-Lun Chang and Sian-Ting Lin, "A Study of Co-relational Personalities of the Social Network in Organization," The International Workshop on Social Networks Mining and Analysis for Business Applications (SNMABA2009): Conjunction with the 2009 IEEE International Conference on Social Computing (SocialComp-09), Vancouver, Canada, August 29-31, 2009. (EI)

7. Wei-Lun Chang, "A Roadmap of SOA-Based Framework for Internet-Enabled CRM," 2009 Academy of Marketing Science Annual Conference, Baltimore, Maryland, USA, May 20-23, 2009.

8. Wei-Lun Chang and Yu-Ting Hong, "A Mixture Model to Estimate Customer Value for E-Services," 2009 Academy of Marketing Science Annual Conference, Baltimore, Maryland, USA, May 20-23, 2009.

9. Wei-Lun Chang, Yi-Ping Lo and Yu-Ting Hong, "A Heuristic Model of Network-Based Group Decision Making for E-Services," 6th International Conference on Information Technology (ITNG 09), Las Vegas, Nevada, USA, April 27-29, 2009. (EI)

10. Wei-Lun Chang, "A Utility-Based Approach for E-Service Pricing," 2009 Annual Meeting of the Southeast Decision Sciences Institute (SEDSI 09), Charleston, South Carolina, USA, February 18-20, 2009.

11. Wei-Lun Chang, "Using Multi-attribute Utility Theory to Rank and Select Co-branding Partners," IEEE 8th International Conference on Intelligent System and Applications (ISDA 08), Kaohsiung, Taiwan, November 26-28, 2008. (EI)

12. Wei-Lun Chang and Kuan-Chi Chang, "A Taxonomy Model for a Strategic Co-branding Position," 2008 International Conference on Knowledge Management (ICKM 08), Columbus, Ohio, USA, Oct 23-24, 2008.

13. Wei-Lun Chang, "An Ontology-based Knowledge System for Supporting Position and Classification of Co-branding Strategy," 5th International Conference on Information Technology (ITNG 08), Las Vegas, Nevada, USA, April 7-9, 2008. (EI)

14. Wei-Lun Chang, "CoLeP: An Agent-based Collaborative System for Pervasive Learning," 5th International Conference on Information Technology (ITNG 08), Las Vegas, Nevada, USA, April 7-9, 2008. (EI)

15. Wei-Lun Chang, Shih-Hsiang Wang and Soe-Tsyr Yuan, “iCare Home Portal: Substitution-Based Case Adaptation CBR for Quality Aging in Place,” International Conference of HealthCom 2007, Taipei, Taiwan, June 19-22, 2007. (EI)

16. Wei-Lun Chang and Soe-Tsyr Yuan, "Collaborative Pricing for eService Bundle Delivery: A Framework," IEEE 4th International Conference on Information Technology (conditionally accepted for Journal of Computers), Las Vegas, Nevada, USA, April 2-4, 2007. (EI)

17. Wei-Lun Chang and Soe-Tsyr Yuan, "Roadmap for eService Bundle Delivery: A Collaborative Pricing Framework," Association of Collegiate Marketing Educators Conference (ACME), San Diego, CA, USA, March 13-17, 2007.

18. Wei-Lun Chang and Soe-Tsyr Yuan, "iPrice: Collaborative Pricing for e-Service Bundle Delivery," Pre-ICIS Workshop on e-Business (WeB 2006), Milwaukee, Wisconsin, USA, Dec. 9, 2006. (Best paper nominated for fast-track review in IJEB)

19. Wei-Lun Chang and Soe-Tsyr Yuan, "Methods of Information Goods Pricing: A Survey," Association of Collegiate Marketing Educators Conference (ACME), Oklahoma City, USA. March 1 - 4, 2006.

20. Wei-Lun Chang and Soe-Tsyr Yuan, "iCare Home Portal - A Quest for Quality Aging e-Service Delivery," IEEE UbiCare 2006 Workshop (PerCom Conference), Pisa, Italy, March 13, 2006. (EI)

21. Wei-Lun Chang and I-Chien Lin , "A Functional Framework of Ambient iCare e-Services for Quality Aging," IEEE 4^th International Conference on Mobile Business (ICMB), Sydney, Australia, July 11 - 13, 2005. (EI)

22. Wei-Lun Chang and Soe-Tsyr Yuan, "Ambient iCare e-Services for Quality Aging : Framework and Roadmap",7th International IEEE Conference on E-Commerce Technology (CEC), Munich, Germany, July 19 - 22, 2005. (EI)

23. Wei-Lun Chang and Soe-Tsyr Yuan, "A Synthesized Learning Approach for Web-Based CRM," Proceeding of WEBKDD Workshop 2000, Boston, MA, August 20, 2000.

Ad Hoc Referee

Journal Reviewer for

• IEEE Internet Computing

• Electronic Commerce Research and Applications

• Journal of Internet Technology

• International Journal of Electronic Business

• International Journal of Internet and Enterprise Management

• The Asia Pacific Management Review

• Management Research (in Chinese)

Conference Reviewer for

• AMA Summer/Winter Marketing Educators' Conference (2007-2010)

• Academy of Marketing Science Annual Conference (2009-2010)

• Pre-ICIS (8th) Workshop on eBusiness (2009)

• Annual Conference of Southeast Decision Sciences Institute (2009)

• 16th ISPE International Conference on Concurrent Engineering (2009)

• International Conference on Knowledge Management (2009)

• International Conference of E-Business (2008)

Program Committee

• 2010, 7th International Conference on Information Technology: New Generations (Track Chair: Innovative E-Service Design, Management and Applications)

• 2009, 6th International Conference on Knowledge Management

• 2009, 6th International Conference on Information Technology: New Generations (Track Chair: Service-Oriented Computing and Applications)

• 2008, 4th International Conference on Networked Computing and Advanced Information Management (Session: AIMCUS)

1. National Science Council of Taiwan, "A Roadmap of SOA-Based Framework for Internet-Enabled CRM," NSC 98-2410-H-032-011, 2009-2010.

2. National Science Council of Taiwan, ”Using Multi-attribute Utility Theory to Rank and Select Co-branding Partners," NSC 97-2410-H-032-033-, 2008-2009.

3. National Science Council of Taiwan, ”A Study of Co-relational Personalities of the Social Network in Organization," NSC 97-2815-C-032-016, 2008-2009. (Undergraduate)

4. SSRC of NCCU in Taiwan (Sponsored by Wen Foundation), "Delphi-based Group Decision Making for Exhibition Service Recommendation," 2008/4 - 2009/3.

5. National Science Council of Taiwan, ”A Typology of Co-branding Strategy: Position and Classification,” NSC 96-2416-H-032-018-, 2007-2008.

1. Management (Author: Dessler, G. and Philli J.), Translator for Chapter 4 &5, 1/7/2009.

2. Customer Relationship Management - Theory and Practice (3rd Edition) (in Chinese), 18/12/2009.

3. Information Technology for Management 6th Edition (Author: Turban et al.), Referee for Chinese Version, 28/7/2008.